World Economic Forum releases guide on how to coerce and manipulate public into getting the Covid-19 Vaccine
BY THE DAILY EXPOSE ON JUNE 30, 2021 •
The World Economic Forum have had a bigger part to play during the past fifteen months than many of you may realise, and now they have released a helpful guide for Governments and Public Health Officials around the world on how to coerce and manipulate the general public into getting the Covid-19 vaccine.
The WEF state in a recent article that in order to achieve herd immunity to the alleged Covid-19 disease, public health officials should use “advertising theory”, manipulate the way people think and feel about getting the jab, use community leaders and health workers to voice propaganda, and offer bribes as incentives to “help get skeptics through the doors of local vaccination centres”.
Advertising theory revolves around the Hierarchy of Effects Framework which suggest that “customers think first, then feel and then do”. The WEF believe that policy makers around the world are currently only accommodating for people who are already interested in getting the Covid jab, so they recommend that in order to convince skeptics, officials should resort to three simple methods of coercion and manipulation.
The first step the WEF recommend public health officials implement involves “increasing knowledge and overcoming misinformation”. This revolves around the “think” stage of the advertising theory and states that local leaders proactively reach out and educate skeptics via “media such as phone calls, direct mail, television, billboard, and digital channels”.
Why do they recommend this? Because thanks to research the WEF think that people are “likely to believe the invention and approval process of the vaccines was rushed, with under-reported side effects”. The problem with the WEF’s advice here is that people are quite right to believe the invention and approval process was rushed. They are also right to believe that there under-reported side effects. This isn’t a matter of opinion, it’s a matter of fact.
The average time it has taken for all vaccines on the market to be approved is around eight years. They began administering the Covid-19 vaccines into the arms of the general public within 11 months of them allegedly being created, but even then they weren’t approved like other vaccines, they were instead given emergency use authorisation. Why were they only given emergency use authorisation? Because they are still in phase three trials and are therefore experimental. The emergency use authorisation means that the manufacturer of the vaccine cannot be held liable for any injury that may occur as a result of the vaccine.
As for under reported side-effects? Well have you ever heard of the MHRA Yellow Card scheme? Many people haven’t and this is precisely why side-effects are under reported. The Yellow Card scheme allows people to report any adverse reactions they my have had due to the Covid-19 vaccines, and the MHRA believe that just 1% – 10% of adverse reactions are actually reported.
This makes the actual number of adverse reactions and deaths reported to the scheme quite frightening when you take the under reporting into account. Because according to the 21st update released by the UK Government / MHRA on adverse reactions to the Covid-19 vaccines there have been 973,425 adverse reactions ranging from mild to extremely serious and 1,356 deaths up to the 16th June 2021.
The second step the WEF recommend public health officials implement involves propaganda and harassment. This revolves around the “feel” stage of the advertising theory and states that the vaccine hesitant should be bombarded with phone calls and discussions, and harassed on social media to persuade them to get the Covid jab.
The WEF also suggest another way to improve vaccine skeptics’ feelings is to play into a fear of missing out (FOMO), both socially and economically. To achieve this the WEF recommend that public health officials use tactics that induce guilt and regret.
They suggest this can be done in a similar fashion as was successfully employed in Canada during the 1930’s and 1940’s to confront diphtheria. During this period they used messages such as “if your children die of diphtheria, it is your fault because you prefer not to take the trouble to protect against it”.
The problem here is that the Covid vaccines do not prevent infection or transmission, therefore using messaging such as what the WEF recommends is coercion and would not amount to informed consent, because instead the person would be extremely misinformed.
The Covid jabs have only allegedly been proven to reduce the risk of being hospitalised or dying from Covid-19, a risk that is already incredibly small for most people amounting to around 0.02% on average.
The limited trials carried out only measured whether or not a vaccinated person suffered serious disease if infected with Covid-19, but they were flawed as nobody was exposed to the virus during the study, they only measured what occurred when out in the general population.
They did not measure whether a vaccinated person could still become infected with Covid-19, and they did not measure whether or not a vaccinated person could still spread the virus in line with the mainstream accepted germ theory.
Pretty disgraceful advice from the WEF considering the above isn’t it?
The third and final step the WEF recommend public health officials implement involves bribery, and cold-calling. This revolves around the “do” stage of the advertising theory and states that incentives should be offered to coerce people to get the Covid-19 vaccine as well as harassing people at their homes in an attempt to persuade them to have the jab there and then.
The WEF advises public health officials to offer cash incentives, free transportation, paid time-off, free products, and lottery giveaways as bribes to “encourage” take up of the Covid jab.
They also advise that pop-up clinics are set up in under-served areas with vaccine-hesitant populations and to create “vaccine swat teams” that harass people in their homes under the guise of reaching people who are “home-bound” or “experience difficulty” in getting to vaccination centres.
The World Economic Forum state that they “believe applying the “think – feel – do” patient-centered approach to the COVID-19 vaccine communication problem will improve efforts at accelerating global herd immunity. Ensuring a safe economic reopening and recovery and overcoming this significant health and economic challenge could depend on such tactics”.
The Covid-19 vaccine will not ensure a safe economic reopening and recovery, just as Covid-19 never caused a safe closure and decimation of the economy. It was tyrannical governments and their one-dimensional scientific advisors who closed and destroyed the economy, but it couldn’t be done without the unquestioning compliance of the general public.
But can we really blame the public for it considering the tactics of psychological warfare unleashed on them by the authorities to manipulate them into compliance? Psychological warfare which triggered the emotion of fear, and moulded them into sacrificial lambs under the guise of “doing their bit for the greater good”.
The very same tactics the World Economic Forum now recommends authorities use to manipulate the same public into taking an experimental “vaccine”.
vercome COVID-19 vaccine hesitancy
- Public health officials could use advertising theory to achieve herd immunity to COVID-19, marketing experts believe.
- Efforts to encourage vaccinations to date have focussed on distribution but addressing how people think and feel about getting the vaccine could convince skeptics to vaccinate.
- Community leaders and local health workers can play a key role in tackling vaccine-related fear and misinformation, while incentives from states, cities and employers could help get skeptics through the door of local vaccination centres.
An estimated 60-70% of the world’s population needs to be vaccinated against COVID-19 to achieve herd immunity. This makes overcoming COVID-19 vaccine hesitancy, procrastination, and rejection the greatest marketing communication challenge of our lifetime.
The US is moving “from a supply problem to a demand problem,” as Dr David Kessler, the chief science officer for the US government’s COVID-19 response task force noted earlier this year. Research indicates that other countries including Australia, France, Russia, South Africa, Japan and Germany will face similar demand problems once their vaccine production and distribution issues are addressed.
There are simply not enough patient-centric solutions to address vaccine hesitancy, procrastination, and rejection. Our research focuses on creating and implementing such solutions to inform, persuade, and convince customer segments to act, and we believe this kind of approach could also boost COVID-19 vaccine communication efforts.
Patient-centric solutions to vaccine hesitancy
The decision-making process for customers – or in this case patients – is often understood using the Hierarchy of Effects Framework. It suggests that customers think first, then feel and then do. In relation to the COVID-19 vaccine, this implies that patients need to first “think” about it, that is, become aware of and knowledgeable about the vaccine. Next, patients need to “feel” positively about it, as in developing a conviction to get the vaccine. Finally, patients need to “do” it – in other words, get vaccinated.
Most policy makers have emphasised the “do” stage by focusing on distribution and convenience via a combination of mass vaccination, hospital, physician, and drug store sites. This makes sense for the population interested in getting vaccinated. For the vaccine procrastinator, hesitant, and rejector populations, however, we need to focus on the “think” and “feel” stages of decision making. Without these stages, patients are unlikely to move to the “do” stage.
Using examples from the US – one country currently facing a greater vaccine demand than supply problem – we have developed three recommendations for how best to use this theory to eradicate vaccine hesitancy.
1. Increase knowledge and overcome misinformation
First, we need to focus on the “think” stage by asking why people are hesitating, procrastinating, and rejecting the vaccine. Research shows a major reason is that such patients are likely to believe the invention and approval process of the vaccine was rushed, with underreported side-effects. This can be addressed by local leaders proactively reaching out and educating sceptics via media such as phone calls, direct mail, television, billboard, and digital channels.
One rural parish in the US state of Louisiana, for example, enlisted African-American preachers and local leaders to directly phone members of their community. This led to a 9% increase in the parish’s vaccination rate in a week.
The state of Iowa features a current congresswoman who is also an experienced physician in its vaccine ads. This approach often appeals to preferences to hear from leaders in their own political party with medical expertise, while empowering them to make personal decisions without pressure.
Overcoming COVID-19 vaccine hesitancy, procrastination and rejection is the greatest marketing communication challenge of our lifetime.
—Ofer Mintz, University of Technology, Sydney; Imran Currim, University of California Irvine; Rohit Deshpande, Harvard Business School
More assertive approaches are also needed to overcome vaccine misinformation, in particular on social media. Previous research shows that having medical sources directly refute inaccurate claims online is particularly effective. Training and funding is needed to help medical, public health, and non-profit organisations actively respond to misinformation with science-based evidence.
2. Improve feelings
The vaccine-hesitant population has developed strong feelings against it, so using information sources trusted by these people could improve their feelings about the vaccine. Research indicates those that are hesitant trust medical providers, political and faith-based leaders to provide “think”-based knowledge about medical decisions, but are more likely to rely on their communities to provide the “feel” or emotion-based conviction for decisions.
One nurse in Louisiana deployed a particularly effective tactic. She called her vaccine-hesitant patients to talk about how she had been a vaccine skeptic but changed her mind after her husband passed away due to COVID-19.
In the US state of Oregon, Native American tribes have seen relatively high vaccination rates. Among initiatives rolled out by these communities to encourage vaccinations, the Confederated Tribes of Siletz Indians has used direct phone calls, discussions, and social media apps to get family and friends vaccinated.
Another way to improve vaccine sceptics’ feelings is to play into a fear of missing out (FOMO), both socially and economically.
3. Facilitate action
Mass vaccination sites are critical to facilitate patients who want to be vaccinated. Reaching people that are unsure about getting vaccinated, however, will require proactive tactics.
First, incentives can work. Several US states and cities provide cash incentives and free transportation, or create lotteries and large block parties to incentivise vaccinations. Businesses should also be encouraged to contribute by providing paid time-off, free products and lottery giveaways.
Enhancing the convenience of getting vaccinated is another useful tactic. In business, we call this “going to your market” or, in this case, “taking the vaccine to the patients”. For example, the Primary Health Network in Pennsylvania, US created a mobile health unit to provide pop-up clinics in rural and underserved areas with larger vaccine-hesitant populations. The Southwest Health System in Colorado created “vaccine swat teams” to reach long-term care facilities and homebound residents who experienced difficulty getting to mass vaccination sites. Such approaches provide proactive micro-vaccination sites tailored for the vaccine-hesitant, procrastinators, and rejectors, in contrast to mass vaccination sites for those eager to get vaccinated.
We believe applying the “think – feel – do” patient-centered approach to the COVID-19 vaccine communication problem will improve efforts at accelerating global herd immunity. Ensuring a safe economic reopening and recovery and overcoming this significant health and economic challenge could depend on such tactics.